How to Make your Board Game Landing Page Stand Out
Board game landing pages are incredibly important. They are one of consumers’ first interactions with your brand and project. They need to capture visitors’ interest, engage them, and convert them to either your mailing list, community, or make a sale.
Our landing pages are ok, but could stand a bit of improvement, so I’ve been hunting for inspiration to take them to that next level.
Fractal has one of the standout board game landing pages that I looked at.
Part of that search has been asking in indie board game communities for other indie designers’ landing pages. Let’s take a look at some of the standouts.
Fractal Beyond the Void
https://boredgameink.com/fractal-beyond-the-void/
I love this landing page.
It opens with a succinct description of the game – the hook, and then quickly moves into showing off game assets. And my goodness, are these some good looking game assets.
What really stands out about the page is how clean it is. The publisher chose a very limited and desaturated color palate and wasn’t afraid of negative space.
They have incredible game assets, and did everything they could to give those assets room to breath and room to shine.
Beyond that, the page is well laid out, and gives plenty of game detail without being overwhelming.
Crown of Ash
Crown of Ash has a very distinct brand identity. It screams sorcery and makes me want to fall into a fantasy world with powerful witches, the occult, the undead, and a splash of astrology.
The landing page highlights the aesthetic feel of the game, with a nice layout, and plenty of room to appreciate the brand assets.
The color scheme is on point, I like the modest use of animation, and the gallery at the bottom that really drives home the quality of the game art and components.
The only minor knock I have on the page is that some of the game assets are slightly pixilated, especially when viewing on PC.
Distilled
While this is more of a webstore instead of a traditional landing page, or pre-launch page, it’s a beautiful example of what can be accomplished with some nice images and a clean layout.
I love the use of product shots on Distilled’s page, along with a nice clean layout. You really get a sense for the attention to detail and high component quality of the game.
Honorable mentions
Beards & Booty: https://beardsandbooty.com/
Hunted by a God: https://www.huntedbyagod.com/landingpage
What do these pages have in common?
After perusing a couple dozen indie board game landing pages, a couple of things really stand out about my favorites.
Great graphic quality & art assets: The pages are a product of a lot of care that went into the production of the underlying games. They uniformly have top notch game and art assets to work with. The pages work to highlight and elevate the beautiful elements of the underlying games.
Clean and uncluttered layout: To highlight the games assets and art, the landing pages aren’t afraid of negative space. They are well structured, make good use of horizontal space often alternating image and text across each side of the page, or making use of horizontally stacked information.
Informative without being overwhelming: All of the pages give us a chance to learn a bit about the game. At the very least we walk away with a strong sense of theme and genre. But, the publishers are sparing with their text and intersperse it with images.
A call to action: All of the pages have a strong call to action whether it is to join a mailing list, late pledge, or buy now. The call to action is front and center but isn’t in your face.
Share your board game landing page in the comments!
